The Dairy Queen Blizzard Turns 25!
By Hazel Stephens
Happy Birthday, Dairy Queen Blizzard! Did you know that the Dairy Queen Blizzard is now 25 years old? I can remember the day that the DQ Frozen Blizzard Treat was released to the public. That makes me feel a bit old! But I have great memories from those days, and I remember the excitement everyone felt when they were on their way to buy their first DQ Blizzard. The week the Blizzard debuted, some parents brought Blizzards to school for their kids at lunch time while the rest of us looked on with envy and disappointment that our parents hadn't brought us Blizzards. Today in 2010 it is difficult to imagine the hype surrounding the Blizzard in 1985, but perhaps the sales figures will put things into perspective: in 1985 Dairy Queen sold 100 million Blizzard Treats. That's right, 100 million.
The Blizzard is the greatest success in the history of Dairy Queen. What makes it such a success? Well, it was the first treat to blend soft serve ice cream with crushed candies or chocolate bars, cookies, nuts, or fruit. Nowadays every fast-food chain has some kind of copycat version of the Blizzard, but in 1985 those did not exist. Dairy Queen was the innovator. Another reason is that Dairy Queen always works hard to make a wide variety of flavors available. Over the years more than 75 flavors of Blizzard have been released. Some of them are extremely popular staples like Oreo Cookie, M&Ms, and Butterfinger; and others are seasonal, like a pumpkin flavor released around Halloween time; and others are innovative and experimental and whether they become permanent fixtures depends on how popular they are with customers.
This year, to keep that tradition of variety alive in celebration of the Blizzard's silver anniversary, a menu of "25 Flavor For 25 Years" has been released. That means that every Dairy Queen will be equipped with 25 flavors to choose from. These twenty five represent the most popular of the 75 flavors that have been released. 2010 is your big chance to experience all of the classic flavors that have resurfaced for the Blizzard's birthday celebration. I plan to try a couple flavors each month, and by the end of the year I will have sampled them all. I won't eat more than a couple per month because I don't enjoy getting fat, but once or twice a month is no problem. So if you love frozen treats, why set a fun goal for yourself of trying all the flavors by the end of the year? I dare you!
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